It works really well and, depending on your disposition, will either make you well up or reach for a bucket.īest bit: The guy who looks like Kramer from ‘Seinfeld’ and his reaction. Ī simple idea getting people to listen to the track and gage their reactions. Doh!īest bit: When he finally pummels a car and goes totally ‘X-Men’. The bloke’s clearly forgot his green cross code.
Sort of like an extreme take on ‘Bittersweet Symphony’, Glazer directs this haunting picture of urban dystopia featuring a man walking through traffic. Watch out too for an appearance from Jack Black as the guy who put the pot in the coffee.īest bit: When tween Grohl fan (played by the man himself) meets actual Grohl. The nicest guy in rock gets his funny on in several different guises. We couldn’t agree more.īest bit: At the end when Gabriel’s two personalities have merged into one. The morale of this video is inside every well dressed business-man is a bald, white faced monkey-man waiting to get out. It’s all too easy to mock it now, but this film-within-a-film was pretty groundbreaking at the time, with nods to French New Wave and classic Hollywood fare like ‘A Star Is Born’.īest bit: Susan Sulley’s finest moment pacing towards the camera in a mac. Also pre-dated Amy Winehouse chic.īest bit: Lauryn Hill doing her best ‘Diana Ross’ with a bouffant do. Post-feminist kudos too for spurning her boyfriend for the rich photographer dude.īest bit: That crazy, slow-mo street dancing at the very beginning.Ī split screen perfectly mirrored the track’s retro chorus and very modern verses. She would go on to make much more complex music videos, but this one worked because of the way it captured the spirit of early, downtown Madge. Literally ‘the Machine’ being raged at.īest bit: The message of victory at the end. It caused the New York Stock Exchange to be closed and Rage were taken from the scene by security after they tried to gatecrash the Exchange. All the more affecting for the fact it seems to come out of nowhere. The camera stays on a close up of Monae’s face performing the track, channelling the spirit of both Sinead O’Connor’s ‘Nothing Compares 2 U’ clip and D’Angelo’s ‘Untitled’īest bit: When she starts crying. What would Beyonce say?Īt the time this felt like a brilliant mix of comic set pieces and social commentary, before they went too ‘Lahandan’.īest bit: Dave Rowntree and Alex James as the couple that never was.Ī master-class of moodiness with it’s black and white speed varying shots of a cast that includes a shut eyed Thom Yorke, some dancers, a small boy and a dog.īest bit: When the dancers leap up in a synchronised jump, like a flock of birds taking off.Ī lesson in economy.
Like the song, the video from renowned hip hop director Hype Williams, is a celebration of excess and a wish fulfilment of Jay-Z’s to be the biggest rapper in the game.īest bit: Jay surrounded by bikini clad lay-dees. Wayne Coyne sneakily manages to keep his clothes on.īest bit: The triumphant naked parade with Wayne carried about the revellers heads in that clear plastic ball. Lots of hipster nakedness on show, on this before ‘Born This Way’ take on birthing a new nation. Best bit: The final close up on the pyramid of scary ladies.Ī bit of ‘And God Created…Lykke’ as Ms.Li sheds her little girl image and becomes a determined, cave-woman on an angry mission.īest bit: The triple, tribal assault of 3 Lykke’s.
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